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Marketing in a time of activism

In this session...

Brands are evolving into organizations with as much character, individuality, and expression as the people that consume their products and services. Consumers more and more view their choice of brand as a reflection of their own identities and values. During a time of heightened consumer activism, we discuss how brands navigate aligning with causes and understanding what actions best represent and reflect their own and their customers' values.

Speakers

Anush Prabhu Chief Strategy Officer MediaCom US
Travis Freeman Global Head of Media Uber

Event Details

Event Type Episode

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