In this session...
The impact of Covid-19 hit fast and hit deep. Our industry, often referred to as the canary in the coalmine when it comes to the state of the economy, saw dramatic falls in spend and experienced a complete change literally overnight in the way it had to work through the crisis. Within the space of three months, the UK government became the UK's biggest advertiser as health information became paramount and advertisers gave their full support to reinforce vital messaging to the public.
Leaders from the UK advertising industry will debate how the industry's response to Covid-19 will be reviewed in years to come. Will we look back on this period as a time when the industry stepped up and answered the call to support the nation's efforts to tackle the coronavirus and support its social and economic recovery?
The Advertising Association is a proud member of The Debating Group - this event is modelled on a well-established format of debates we have supported at the House of Commons since 1975. The group brings our industry together with politicians, journalists and the public to discuss the key political issues of the day involving advertising, marketing and media. If you would like to know more about these debates and how to get involved, please visit The Debating Group’s website- https://www.debatinggroup.co.uk/
What You'll Learn from This Session...
- Gain valuable insights into how the UK advertising industry reacted to the challenges presented by Covid-19
- Learn about the companies who donated time and resources to reinforce government guidelines
- Hear the criticism levelled against the industry's response to the crisis
- Weigh up the evidence and vote for the most convincing side!