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Great Minds Keynote: Everything is a placebo

Thu, October 01 at 8:00 AM EDT

AWStudios Channel

In this session...

In every case we react to stimuli not in response to what they are, but in a constructed emotional response to what we believe they mean. This glorious failure of objectivity is usually viewed as a human failing, and (certainly in the case of pharmacological research) we seek to correct for it. But is this wrong? Can a little benign shamanism be used to solve problems which continue to stump rational engineers and economists.

Presented with


Speakers

Rory Sutherland Vice Chairman Ogilvy UK

Event Details

Event Type Great Minds

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