In this session...
Recent disruption has amplified the demand from clients for diversified services, making this an opportune time for agencies to transform their business model.
However, there's no one-size-fits-all playbook for transformation and building out new capabilities in a way that's financially sustainable can be complex.
This session is an opportunity for the industry to understand how to support transformation, helping both agencies and advertisers alike identify key areas of focus and how together we can drive progress.
In an extraordinary moment where the combination of healthcare, economic and societal crises challenged the marketing and communications industry the world over, the dynamic between consumers, advertisers and agencies was reset.
Businesses focused on cultivating resilience, seeking opportunity for innovation and digital transformation, will emerge stronger. And while the landscape will continue to change, an agency's first priority remains constant － deliver inspired work that resonates with consumers and drives results for clients.
Join this session to hear about research conducted with Forrester to understand what's top of mind for clients and agencies in the partner dynamic as well as hearing from an agency exec on their top barriers and priorities in driving transformation within their organization.
What You'll Learn from This Session...
- Understand the latest insights from Forrester on changing consumer behaviour and the impact this had on brands' needs from agencies.
- Identify growth opportunities and potential barriers for transformation, hearing directly from an agency already on this journey.
- Reevaluate your agency-client relationship to create a mutual partnership that fosters transformation.