The Responsibility of Marketers

Mon, October 05 at 2:30 PM EDT

AWStudios Channel

In this session...

Facebook Vice President of Global Business Marketing Mark D’Arcy sits down with Lindsay Pattison, WPP’s Chief Client Officer, for a discussion on the responsibility of marketers in 2020. This conversation will explore what it means to really serve communities–not just with ads, but with action.

What You'll Learn from This Session...

  1. The responsibility of marketers to find their purpose and take a stand.
  2. Develop new capabilities and make them accessible to all.
  3. Unlock the potential of those capabilities through creativity.

Presented with


Mark D'Arcy VP Global Business Marketing and Chief Creative Officer Facebook
Lindsay Pattison Chief Client Officer WPP

Event Details

Event Type Episode

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