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Driving Attention: Good Creative is Not Enough

Thu, October 01 at 9:30 AM EDT

AWStudios Channel

In this session...

Both publishers and advertisers have seen the consumer landscape change dramatically in the past decade, even notably in the past six months. We’ve seen attention spans get shorter and shorter, the adoption of endless scrolling, demand for fresh content, and time spent across multiple channels including TV, print, mobile and digital. This panel will discuss ways to look beyond creative and context to think bigger. They will explore consumer attention as a new tool to better understand and reach the consumers.

What You'll Learn from This Session...

  1. The relationship between consumer attention and campaign outcomes
  2. Ways to look beyond creative and context to think bigger
  3. Explore consumer attention as a new tool to better understand and reach the consumers that you care about

Presented with


Speakers

Ken Blom Senior Vice President of Ad Strategy and Partnerships BuzzFeed
Jamie Auslander Senior Vice President, Research & Analytics true[X]
Elsa Castro Blumberg VP, Media and Market Research/Analysis Xandr
Chris Barton Executive Director, Advertiser Insights Disney

Event Details

Event Type Episode

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