Each year, billions of advertising dollars go to waste as marketers rely on incomplete
data when making decisions on their cross-media strategies especially when attempting to scale
across countries and brands.
Hear how Nielsen is approaching marketing planning and helping brands to make smarter decisions based on insights and benchmarks.
In This Session You’ll Learn
● What is outcomes based measurement?
● Where are marketers' missing opportunities to prove the effectiveness of their campaigns
● The importance of having and using ROI benchmarks
EVP, Global Analytics
Event Type Executive Interview
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