In this session...
A world-first study of the programmatic supply chain from advertiser to publisher. A recap of the study's key findings and an assessment of what happens next for programmatic, in UK and globally.
What are the practical lessons for advertisers, agencies, ad-tech and publishers?
What You'll Learn from This Session...
- Understand of today's supply chains
- Recommendations for actions by individual advertisers, agencies, adtech, and publishers
- Next steps required of the industry as a whole