Wed, October 07 at 12:30 PM EDT

Purpose Channel

In this session...

The most successful brands are those that adapt their communications through a brand purpose lens, especially during times of duress.

In this session led by Droga5, leaders from JPMorgan Chase and Facebook will share how they used real-time responsive thinking to help their brands navigate through the uncharted territory of COVID-19.

The most successful brands are those that adapt their communications through a brand purpose lens, especially during times of duress.

In this session led by Droga5, leaders from JPMorgan Chase and Facebook will share how they used real-time responsive thinking to help their brands navigate through the uncharted territory of COVID-19. Through their respective work, they will discuss how to formulate brand experiences and actions with brand purpose and intention at the core, while also leaning into how the limitations of the pandemic can actually force you to be more creative.
View Less

What You'll Learn from This Session...

  1. How marketers are adjusting in this remote environment to express their brands' purpose
  2. How Chase and Facebook are managing brand building stories by leveraging creativity
  3. Biggest lessons and lessons two key markets have learned this year

Speakers

Leanne Fremar Chief Brand Officer JPMorgan Chase
Harry Roman-Torres Head of Strategy Droga5
Kate Rouch Vice President, Marketing Facebook Company Brand

Event Details

Event Type Episode

Subscribe for updates

Sign up to receive the latest announcements, seminars & speakers, special events, and more.