In this session...
From the impending death of the third-party cookie to the uptick in privacy regulations to the changes in consumer behavior caused by the global pandemic, marketers today are being forced to adapt to an increasingly challenging environment.
In this session, Craig Dempster will discuss how brands can embrace change and create opportunity by adopting a new paradigm, best represented by the equation: data transformation + digital transformation = customer experience transformation, where:
What You'll Learn from This Session...
- The privacy-safe acquisition, management, analysis, and activation of valuable data informs customer experiences in real time
- The design and delivery of contextually relevant and personally informed customer experiences has an impact across marketing, sales, service, and commerce
- The orchestrated combination of all these elements results in a ‘total customer experience’ that drives competitive differentiation and measurable business results