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How To Use Social To Build Your Brand During a Pandemic

Tue, October 06 at 2:00 PM EDT

Creativity Channel presented by AMC Networks

In this session...

The Kroger Co., one of the world’s largest retailers and agency partner 360i will share strategies for using Social platforms to tell your brand story during a pandemic. From using social listening to pivoting content strategy to using creative thinking to meet customer needs, this session will delve into key strategies for learning, pivoting, and adapting your approach to Social during these fast-changing times.

The session will also include a sneak peek to some of the innovative ways Kroger Co. and 360i are leveraging Social platforms to create impactful experiences for consumers. View Less

What You'll Learn from This Session...

  1. How to be nimble and adapt to current changes by leveraging Social platforms in new innovative ways.
  2. How Kroger Co. successfully pivoted social content strategy during a pandemic to help support consumer needs.
  3. How to leverage social listening insights to create impactful actions.

Presented with


Speakers

Kristin Maverick VP, Social influencer 360i
Emily Hartmann Director, Brand Building Kroger

Event Details

Event Type Episode

Track  Storytelling  

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