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Into the Unknown: The Frontier CMO

Fri, October 02 at 11:00 AM EDT

Purpose Channel

In this session...

Today’s CMOs find themselves at a crucial juncture for the journey of their brands.

The short-term, direct impacts of COVID-19 are now well understood and documented. Digital transformation has accelerated within brands and a rapid shift to ecommerce,
virtual working and home-learning have all been witnessed in the first half of 2020.

Less well understood, though, are the longer-term impacts of the pandemic on society.

Join Dentsu Aegis Network for a sneak preview of the 2020 edition of its CMO survey.

What You'll Learn from This Session...

  1. The findings of an annual survey that take in the views of 1,350 CMOs across all marketing disciplines in 12 markets
  2. How a new style of marketing leadership is emerging in the 'Frontier CMO'
  3. The five key strategies that can help manage the industry's recovery

Presented with


Speakers

Tim Cooper Global Head of Thought Leadership Dentsu Aegis Network
Tia Castagno Global Head of Innovation Vizeum

Event Details

Event Type Episode

Track  Future Finders  

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