In this session...
Today’s CMOs find themselves at a crucial juncture for the journey of their brands.
The short-term, direct impacts of COVID-19 are now well understood and documented. Digital transformation has accelerated within brands and a rapid shift to ecommerce,
virtual working and home-learning have all been witnessed in the first half of 2020.
Less well understood, though, are the longer-term impacts of the pandemic on society.
Join Dentsu Aegis Network for a sneak preview of the 2020 edition of its CMO survey.
What You'll Learn from This Session...
- The findings of an annual survey that take in the views of 1,350 CMOs across all marketing disciplines in 12 markets
- How a new style of marketing leadership is emerging in the 'Frontier CMO'
- The five key strategies that can help manage the industry's recovery