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How to Build a Successful Challenger Brand

In this session...

Tom Broughton, founder of the modern spectacle maker Cubitts, tells you what he's learnt in his six years of growing a challenger brand.

A business born around Broughton's kitchen table in King's Cross, the brand has gone from DTC start up to bricks and mortar success story, with ten UK stores and a global audience that has led to pop ups in Tokyo and New York.

This five-point instructional workshop will cover the lessons learned, and how you can apply them to your own business.

What You'll Learn from This Session...

  1. How to understand the customer
  2. Why performance marketing is a means to an end, not an end in itself
  3. Why retail is not dead

Presented with


Speakers

Tom Broughton Founder Cubitts

Event Details

Event Type Workshop

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