In this session...
Tom Broughton, founder of the modern spectacle maker Cubitts, tells you what he's learnt in his six years of growing a challenger brand.
A business born around Broughton's kitchen table in King's Cross, the brand has gone from DTC start up to bricks and mortar success story, with ten UK stores and a global audience that has led to pop ups in Tokyo and New York.
This five-point instructional workshop will cover the lessons learned, and how you can apply them to your own business.
What You'll Learn from This Session...
- How to understand the customer
- Why performance marketing is a means to an end, not an end in itself
- Why retail is not dead