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COVID Reset @ Noon: Fast Forward with Philippe Krakowsky

Tue, September 29 at 7:00 AM EDT

AWStudios Channel

In this session...

The post-COVID-19 world is markedly different from what we have all seen before. Marketers are challenged to think more creatively about messaging, execution, and distribution; and ROI has never been more important. As a result, a brand’s ecosystem of partners must shift their value propositions and provide value and offerings they may not have imagined previously. In this conversation, hear from IPG COO Phillippe Krakowsky on how the holding company and its agencies are reinventing their model for a future that’s come earlier than expected, all with a goal to help marketers navigate unprecedented challenges.

Speakers

Kathleen Saxton Executive Vice President and Managing Director MediaLink
Philippe Krakowsky Executive Vice President, Chief Operating Officer IPG

Event Details

Event Type Episode

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