In this session...
Join Effectv’s General Manager James Rooke in conversation with MSNBC anchor Ali Velshi for an insightful look at how massive changes in the economy, political climate, and society in 2020 will fundamentally change the advertising industry in 2021 and beyond.
Hear how these trends are impacting major corporations and small businesses in dramatically different ways, and how the economic headwinds are creating new opportunities for well capitalized, aggressive marketers, while some business models get hit hard.
Learn more about how the TV advertising industry is experiencing a seismic shift, with enriched data and multiscreen TV viewing enabling marketers to target their audiences on any device, with reporting and attribution metrics that now quantify campaign performance—making TV even more essential and effective.
And find out taking a stand on social issues is increasingly an important choice that journalists, the media, and marketers will need to make as they build long term affinity with viewers and customers.
The TV advertising industry is experiencing a seismic shift. With the growth and availability of enriched data and TV viewing changing across linear TV, OTT, and VOD platforms, marketers are now able to maximize their reach among the right audiences and drive the best business outcomes.
As remote working and studying becoming increasingly prevalent and many spending more time at home, TV viewing has increased, presenting an even greater opportunity for marketers. Listen to Rooke share insights on how advertisers can capitalize on this trend by using first-party data to find and target their audiences across every screen and gain reporting and attribution metrics to prove their campaign’s performance.
By combining the best of digital with the power of TV, marketers can take control of their advertising to position themselves for success in today’s constantly changing market.
What You'll Learn from This Session...
- Brands must build smarter marketing campaigns that encompass rich data and audience-focused strategies
- A multiscreen TV campaign can reach audiences at every level of the marketing funnel
- Brands must assess and optimize campaign performance with valuable reporting and attribution metrics