Marketers Who Lead: Barbie

Thu, October 08 at 2:15 PM EDT

AWStudios Channel

In this session...

Our host Shingy sits down with Kim Culmone, SVP, Global Head of Design, Barbie & Fashion Dolls at Mattel to discuss Barbie, a brand that apparently has 99% brand awareness with more than a billion dolls sold. She talks about how Barbie can help to represent girls of all types, backgrounds and ethnicities, as well as the scale that digital interaction has brought to the brand.


David Shing Digital Prophet
Kim Culmone SVP Design, Barbie and Fashion Dolls Mattel, Inc

Event Details

Event Type CMO Interview

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