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The Most Dramatic (Season) Campaign Ever by Betches & SkinnyPop

In this session...

Founded in 2011, Betches Media is a female-founded media company that produces original and branded content and provides a place for women to connect, relate, escape, laugh out loud, and make sense of the world around them. Betches works with a variety of both new and established brands who want access to their audience of highly-engaged and self-aware millennials by way of 360 creative content campaigns. Brands trying to attract millennials? Groundbreaking.

SkinnyPop was looking for a creative way to insert its brand into popular millennial topics and cultural conversations among its consumers. As a seamless consumer fit, SkinnyPop partnered with Betches to capitalize on this opportunity by tapping into Betches’ “The Betchelor” community, which includes a full suite of social content as well as an extremely popular podcast. Among the many components of this 360 custom campaign was a weekly interactive fantasy league predictive game (created with FanHub) to accompany “The Betchelor” podcast and give fans a chance to interact with SkinnyPop in an innovative and gamified way. Hear from Betches Media VP Brand Partnerships, Shoshannah Cutler, Amplify Snack Brand’s VP of Marketing Kyle Banahan, and Group Media Director at 360i Tara Scanlon as they discuss how SkinnyPop reached consumers through multiple touch points with the ‘most dramatic campaign ever’. View Less

What You'll Learn from This Session...

  1. Millennial Marketing
  2. New Media
  3. Social First Partnerships
  4. Podcast Partnerships
  5. Reality TV Media Campaign

Presented with


Speakers

Kayleigh Barber Media Reporter Digiday
Kyle Banahan VP of Marketing Amplify Snack Brands
Shoshannah Cutler Betches
Tara Scanlon Group Media Director 360i

Event Details

Event Type Workshop

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