In this session...
Founded in 2011, Betches Media is a female-founded media company that produces original content and provides a place for women to connect, relate, escape, laugh out loud, and make sense of the world around them. The Betches Sup is a news and politics community of Betches Media, created to amplify issues important to our audience of largely millennial women.
When communicating about politics and news, brands and media companies don’t know how to reach young audiences. They relay info using unnecessarily complex (and boring) political jargon instead of the casual and more authentic language most social media users like to see in their feeds. The creators behind the Betches Sup figured out the way in: create content your audience wants to look at, not away from. Through daily @betches_sup Instagram content, a video series breaking down complicated election-related topics, a daily newsletter, and more, the The Betches Sup addresses its audience as peers––we're your funny, informed best friends breaking down the headlines to make you laugh (instead of cry) about the news while inspiring followers to take action. Hear from Editorial Director of the Betches Sup, Amanda Duberman, and Betches Co-Founder & Chief Creative Officer, Sami Fishbein, on the role of satirical media in this election and how the Betches Sup has led the way.
What You'll Learn from This Session...
- Millennial Marketing
- New Media
- Creating Engaging Content