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Navigating Consumer Expectations During Times of Disruption

Tue, October 06 at 3:00 PM EDT

Rebuilding Channel presented by Twitter

In this session...

Join Kantar as we explore insights on how to navigate consumer experience during disruptive time and the importance of brand in that process.

In this presentation, we’ll share learnings from several of our trusted, exclusive studies including Kantar’s BrandZ Top 100 Most Valuable Global Brands 2020, uniquely measures a brand’s value based on its ability to appeal to relevant customers and potential consumers and validates it against actual sales performance, and Kantar’s COVID-19 Barometer, surveying over 100,000 consumers in 60+ markets to understand how people are feeling and acting around the world since the start of the pandemic and the short and long-term implications for brands and the marketing levers they need to influence. View Less

What You'll Learn from This Session...

  1. Learnings from Kantar's BrandZ Top 100 Most Valuable Global Brands 2020
  2. Hear what over 100,000 consumers in 60+ markets view brands since the start of the pandemic.
  3. Understand the short and long-term implications for brands and the marketing levers they need to influence.

Presented with


Speakers

Niels Neudecker SVP Kantar

Event Details

Event Type Episode

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