Tue, October 06 at 2:30 PM EDT

Rebuilding Channel presented by Twitter

In this session...

In the wake of social unrest and the Black Lives Matter momentum in the U.S.in 2020, many companies are changing their business strategies. CBS is committing at least 25% of its script development budget to creators and producers who are Black, Indigenous and people of color (BIPOC) starting with the 2021-22 development season. This change could have significant effects for the entertainment industry. Learn how CBS’s CX strategy is being driven by audience measurement, analytics, market, program and advertising research.

In the wake of social unrest and the Black Lives Matter momentum in the U.S.in 2020, many companies are changing their business strategies. CBS is one of those companies: they are committing at least 25% of its script development budget to creators and producers who are Black, Indigenous and people of color (BIPOC) starting with the 2021-22 development season. This change will have significant effects not just at CBS, but throughout the entertainment world in regards to race. Learn how CBS’s CX strategy is being driven by audience measurement, analytics, market, program and advertising research. View Less

What You'll Learn from This Session...

  1. How CBS's CX strategy is changing due to U.S. social unrest.
  2. How will this pivot affect the entertainment industry?
  3. How are audience measurement, analytics and market research driving these changes?

Presented with


Speakers

Radha Subramanyam President and Chief Research and Analytics Officer CBS
Scott McDonald, Ph.D. President & CEO ARF

Event Details

Event Type Episode

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