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The Move Toward User Privacy & The Growing Responsibility of Consumer Education

Thu, October 08 at 11:00 AM EDT

Acceleration Channel presented by Acxiom

In this session...

Join Mike Shields, Next in Marketing podcast Host and former Wall Street Journal, Business Insider, AdWeek and Digiday Editor and Brian Quinn, AppsFlyer’s US President and General Manager for a fireside chat that dives into the ecosystem’s pivotal privacy updates, including Apple’s IDFA opt-out and the impact of iOS 14 to measurement and attribution. This conversation will also touch on the growing responsibility of brands and advertisers to educate consumers, so that they are able to balance risks and rewards and make informed choices on what data they choose to share.

Presented with


Speakers

Brian Quinn US President & General Manager AppsFlyer
Mike Shields Host, and Founder Next in Marketing, and Shields Strategic Consulting

Event Details

Event Type Episode

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