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Audience buying is a strategy, Addressable is a tactic

Tue, October 06 at 4:30 PM EDT

Acceleration Channel presented by Acxiom

In this session...

Audiences and consumer behaviors are changing, in part, driving advertising and technology’s evolution. In this session, we’ll cover why moving towards standardizing impression-based currency is necessary to move TV advertising forward, and how to combine audience buying with addressable advertising most efficiently. We’ll also hear from leaders in the space on their best practices, what’s required of the industry, and their vision for the future of TV advertising.

What You'll Learn from This Session...

  1. Why standardizing impression-based currency is necessary to move TV advertising forward
  2. How to combine audience buying with addressable advertising most efficiently
  3. Vision for the future of TV advertising.

Presented with


Speakers

Shelby Saville Chief Investment Officer Spark Foundry
John Hoctor General Manager LiveRamp
Nicole Kane Director, Precision & Digital Marketing Molson Coors
Justin Lebbon Director & Co-Founder Mediatel Events

Event Details

Event Type Episode

Track  Moving TV Forward  

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