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Multiscreen consumption required multiscreen delivery

Tue, October 06 at 1:30 PM EDT

Acceleration Channel presented by Acxiom

In this session...

Consumers don’t care where or how they’re watching TV content - whether it’s linear or streaming, to them it’s all TV. As TV becomes increasingly more digital, the ability to deliver true cross-screen campaigns is closer than it’s ever been. In this session we’ll hear from industry experts who have been on the frontlines of unifying fragmented TV audiences, and share how together, we can arrive at a true multiscreen destination.

What You'll Learn from This Session...

  1. Why the notion "it's all TV" is critical in reaching fragmented audiences
  2. How to incorporate cross-screen TV campaigns
  3. Best practices on multiscreen TV buys

Presented with


Speakers

Ari Turner SVP, Sales Operations Ampersand
Cara Lewis EVP, Video Investment Amplifi
Andy Fisher Head of Merkury Advanced TV Merkle
Danielle DeLauro EVP VAB

Event Details

Event Type Episode

Track  Moving TV Forward  

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