BACK TO SCHEDULE

Local and National Case Studies: Optimal and Incremental Reach Efficiency

Mon, October 05 at 3:30 PM EDT

Rebuilding Channel presented by Twitter

In this session...

Ampersand has been hyper-focused on building advanced measurement solutions that fit the individual needs of both local and national clients. Here, we’ll present case studies that demonstrate progress made in insights on both optimal reach efficiency for local using broadcast data, and Incremental Reach opportunities for National using more robust viewership insights.

What You'll Learn from This Session...

  1. How to maximize advanced TV measurement solutions
  2. Identify Incremental Reach opportunities for National using more robust viewership insights
  3. Best practices from brand examples

Presented with


Speakers

Justin Rosen VP, Data and Research Ampersand

Event Details

Event Type Episode

Track  Audience & Data  

Subscribe for updates

Sign up to receive the latest announcements, seminars & speakers, special events, and more.