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Bringing Social Responsibility, Accountability, and Action to Media

Wed, October 07 at 1:30 PM EDT

Purpose Channel

In this session...

It’s often been said that we’re dealing with two distinct global pandemics in 2020: Covid-19 and the fight for social justice against racism. The advertising industry sits at an interesting crossroads; its ability to help shape consumer sentiment, illuminate injustice, and demand responsibility in journalism is unmatched. It’s important that the industry as a whole understand our role and are clear-eyed about the road ahead.

Even more so, it’s time that we collectively stand up for, and with, our Black employees, customers, partners, and the communities in which we live, work, and play. Hear from industry leaders and executives from Campaign Zero and Color of Change about how we can actively work together to truly make a difference in ending systemic racism and social injustice.
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What You'll Learn from This Session...

  1. What leading organizations are doing to audit practices around media responsibility
  2. The importance, at this point in time, for brands to take a stand in the fight for social justice
  3. The role advertisers should play in advocating for truth in journalism

Presented with


Speakers

Ryanne Laredo Chief Customer Officer Amobee
DeRay McKesson Co-Founder Campaign Zero
Joshua Lowcock Chief Digital Officer UM

Event Details

Event Type Episode

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