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Has Coronavirus Changed The Public’s Trust Of Advertising?

Fri, October 02 at 9:00 AM EDT

Rebuilding Channel presented by Twitter

In this session...

New research from advertising's think tank Credos, examines how advertising's work during coronavirus/lockdown has had a positive impact on the public's trust of advertising.

What You'll Learn from This Session...

  1. Discover how advertising amplified, clarified and made the core Government messages more accessible.
  2. Learn how advertising that makes a social contribution will improve trust & favourability.
  3. Hear about the brands that talked the talk and walked the walk and those whose actions seemed to contradict their values.

Presented with


Speakers

Stephen Woodford Chief Executive Advertising Association
Heather Young Project Director Credos
Simon Daglish Group Commercial Director ITV

Event Details

Event Type Episode

Track  Future of Work  

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