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Changing the Narrative Around Racial Injustice

Thu, October 08 at 11:00 AM EDT

Purpose Channel

In this session...

While systemic racism and inequity have persisted for generations, there’s new cultural momentum and urgency behind brands speaking out on race and prejudice. According to the Edelman Trust Barometer, 60% of Americans said they want brands to speak out against racially motivated attacks against Black Americans. With hate crimes on the rise among Black and Asian communities in the U.S., what is the role of the creative industry in changing the narrative and sparking meaningful action around racial equity?

What You'll Learn from This Session...

  1. With hate crimes on the rise among Black and Asian communities in the U.S., what is the role of the creative industry in sparking meaningful action around racial equity?
  2. How do brands motivate others to take action without looking like they’re exploiting a tragedy for profit?
  3. How do we interrogate the language we’re using to make sure we’re empowering and lifting up versus fear mongering or victimizing?

Speakers

Tara DeVeaux Executive Vice President and Chief Marketing Officer Wild Card
Tiffany R. Warren SVP & Chief Diversity Officer Omnicom Group
Elliot Lum Head of Growth ANA Education Foundation (AEF)
Heidi Arthur Chief Campaign Development Officer The Ad Council

Event Details

Event Type Episode

Track  Company Culture  

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