In this session...
Join the Leadership Breakfast presented by Acxiom and enjoy a thought leadership discussion, networking in breakout rooms and a special breakfast treat.
By invitation only.
A Look at What’s Needed to Create Omnichannel Experiences
Great experiences happen when brands know their customers and understand what is relevant to them. Positive customer experiences lead to customer growth, which in turn drives business results.
The pressure to create positive experiences, and to do so across myriad touchpoints, has never been greater. Our panel of experts will look at what’s needed to ‘connect the dots’ to better understand your customers, and share their own experiences. We’ll also look at how advertisers can safely and ethically extend their customer intelligence across channels, using data and technology as the foundation of positive customer experiences.