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Core Competencies Powering the Meteoric Rise of Purple Mattress

Mon, October 05 at 2:30 PM EDT

Rebuilding Channel presented by Twitter

In this session...

Try selling a $2,000 mattress to consumers during a Pandemic. It’s a challenge only a company like Purple can undertake on its way to becoming a billion dollar publicly held enterprise.

Breakthrough innovation gave Purple the brand recognition it rightfully deserved few years ago. Since then every aspect of the brand, from product design, manufacturing, marketing, and customer experience is a cut above the category norm.

Try selling a $2,000 mattress to consumers during a Pandemic. It’s a challenge only a company like Purple can undertake on its way to becoming a billion dollar publicly held enterprise.

Breakthrough innovation gave Purple the brand recognition it rightfully deserved few years ago. Since then every aspect of the brand, from product design, manufacturing, marketing, and customer experience is a cut above the category norm.

Performance Marketing, as an illustration, is one of those distinctive core competencies that Purple has mastered to consistently deliver YOY growth of over 40 percent for the past 5 years.

Join us for a Brand Case Study with insights on how Purple has developed one of the most successful omnichannel, journey optimization capability ever imagined in the big-ticket, direct-to-consumer marketing space.
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What You'll Learn from This Session...

  1. How to successfully build a billion-dollar DTC brand
  2. Critical components of a successful customer acquisition engine
  3. Strategies for bridging the gap between planning and execution of advertising

Presented with


Speakers

Seraj Bharwani Chief Strategy Officer AcuityAds Inc.
Rob Towne Director of Performance Marketing Purple Innovation
Andrey Feldman VP, Products AcuityAds

Event Details

Event Type Episode

Track  Audience & Data  

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