How have some brands or business individuals developed an emotional connection with a large audience who believe in them and buy from them frequently without questioning the value or authenticity of their products or services?
Why nowadays creating a community around your brand is more important than simply having clients?
We will explore during this session, the power of brand psychology that has been used by brands such as Apple or Starbucks.
What You'll Learn from This Session...
How to apply and understand brand psychology strategies
Brand activities you can put in place to create the most engagement