Rebuilding


Rebuilding businesses that are fit for the the future

2020 has been quite a year so far. Institutions and individuals are reckoning with racial and societal inequalities that have long been ignored. From retailers to SMBs to travel, every sector and every brand has been impacted by Covid-19.

Where do we go from here? What steps can we, as marketers, take, to instill the confidence in customers required to rebuild our communities, businesses, and economies? What is our vision of the future we want to "return" to, and how will we get there, together?

REBUILDING AT A GLANCE

  • 7

    days

  • 40 +

    episodes

  • 4

    SMB Night School Courses

  • Sept 29 - New Business Models

    1. Emerging business models and direct-to-consumer brands are shaking up the industry and advertising as we know it. With digital business so accelerated by the pandemic, new business models are emerging all the time. Whether it's innovative subscription services for consumers or agency business services for brands, we look at what's new and what's next.
  • Sept 30 - Beyond Retail

    1. How is the retail industry continuing to respond to tech challenges? Over the last decade retail shopping has done a 180 degree turn and the pandemic of the last six months has only accelerated the rise of ecommerce. With the rise of sharing and the gig economy alongside reselling sites like Etsy and Amazon, retail disruption is in full effect. What strategies are the world’s leading retailers putting into place to adapt to this tide of change?
  • Oct 1 - Audience & Data presented by RTL AdConnect

    1. What skills and tools do marketers need to succeed right now? With an acceleration in digital activity over the last six months, brands have more data than ever before but they need to ensure they're using it to drive business effectively. Whether it's looking at the future of first-party data, social data or new measurement techniques, you'll find how to use these insights to capture audiences here.
  • Oct 2 - Future of Work

    1. How can advertising rid itself of ‘business as usual’? It's clear that post-pandemic, people will need to work in new ways. Whether it's thinking about new ways that workplaces need to accommodate employees such as talking about the menopause, the impact of children in the home or fighting sexual harassment, employers are being asked to think about a far wider range of issues than ever before. We look at what brands need to know about the future of work.
  • Oct 5 - Audience & Data presented by Salesforce

    1. What skills and tools do marketers need to succeed right now? With an acceleration in digital activity over the last six months, brands have more data than ever before but they need to ensure they're using it to drive business effectively. Whether it's looking at the future of first-party data, social data or new measurement techniques, you'll find how to use these insights to capture audiences here.
  • Oct 6 - Consumer Experience presented by ARF

    1. Did you know that 84% of companies that work to improve their customer experience report an increase in revenue, according to Dimension Data? But consumers can be tough to please. It's crucial to have a deep understanding of consumers, their needs and how to reach them. We look at how brands can understand and adapt to consumer needs.

Rebuilding Channel Episodes

The industry's greatest minds offer learning & insights
from their own personal playbooks

 
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9:00 AM EDT

Born Online: How Direct to Consumer brands are reshaping retail

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9:30 AM EDT

To stay a leader, act like a challenger

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11:00 AM EDT

Unleashing the Challenger Mentality

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11:30 AM EDT

Agency Transformation: Building for the Future Together, Now

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5:00 AM EDT

The Kindness Economy

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5:30 AM EDT

Reimagining Retail for a Post-Covid Era

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6:00 AM EDT

"Against All Odds: The challenger retail brands thriving amidst a pandemic"

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6:30 AM EDT

Retail Reality: Big Bets for the Future

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7:00 AM EDT

Groceries Go Digital: How the Pandemic Turned the UK into Online Shoppers

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8:30 AM EDT

Leveraging the power of premium content across video

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9:00 AM EDT

Creating Outcomes: Marketing Innovation Through Data-driven Predictions

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9:30 AM EDT

Culture Next 2020: Gen Zs in the Driver’s Seat

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10:00 AM EDT

Returning to Growth: How B2B Marketers are leading through change

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10:30 AM EDT

Unlocking Brand Loyalty through Community & Belonging

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11:00 AM EDT

Decoding Decisions - Making Sense of the 'Messy Middle'

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11:30 AM EDT

History in the Tweeting

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9:00 AM EDT

Has Coronavirus Changed The Public’s Trust Of Advertising?

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9:30 AM EDT

Building a future of work that works for everyone

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10:30 AM EDT

What next for Britain's creative industry exporters?

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11:30 AM EDT

Customer Data & the Future of Advertising

12:00 PM EDT

KWT Episode

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2:00 PM EDT

Attracting Ad Budgets: How TikTok & Integer Group Win High Profile Clients

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2:30 PM EDT

Core Competencies Powering the Meteoric Rise of Purple Mattress

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3:00 PM EDT

Navigating Through a Pandemic: Every Brand has a Story

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3:30 PM EDT

Local and National Case Studies: Optimal and Incremental Reach Efficiency

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4:00 PM EDT

WSJ: Unlocking Key Audience Insights

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9:30 AM EDT

The great reboot: from insights to fast action

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10:00 AM EDT

Condé Nast: The New Experiential

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10:30 AM EDT

Rapidly Redefining the Retail Experience: Lessons from a Pandemic

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11:30 AM EDT

Marketing in 2020 - Leading the Way on Twitter

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2:00 PM EDT

CX in COVID-19

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2:30 PM EDT

The Role of Diversity in CX

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3:00 PM EDT

Navigating Consumer Expectations During Times of Disruption

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3:30 PM EDT

The ESPN Brand in the Age of COVID-19

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4:00 PM EDT

Making Sense of CX at Fidelity

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9:30 AM EDT

Comcast: Helping brands and businesses make a comeback

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10:00 AM EDT

Effectv: How 2020 Changes Advertising Forever

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10:30 AM EDT

FreeWheel: Reinventing Media

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11:30 AM EDT

Putting Purpose to the Test

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12:00 PM EDT

Twitter Moms Keep it Real

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12:30 PM EDT

Conversion In a World of COVID

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1:30 PM EDT

How to Launch a Brand Platform in Unprecedented Times

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2:00 PM EDT

Reskilling for the Future

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2:30 PM EDT

The Future of Retail

3:00 PM EDT

Fresh for Everyone: Kroger’s Recipe for Brands to Win the Digital Aisle

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3:30 PM EDT

AW2020 Investor Forecast

4:00 PM EDT

AW2020 Tech Investor Forecast

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3:00 PM EDT

Night School: What's Next for Restaurants?