Purpose

Acting with purpose for society and the planet

Brands of 2020 can’t survive without purpose. But how we communicate purpose and act on it are different things entirely. Our objective for AW2020 is to champion businesses who have it right, to support others who need direction, and to use our collective potential to drive change beyond our means.  

PURPOSE AT A GLANCE

  • 4

    days

  • 4

    tracks

  • 1

    Global Kitchen

  • Sept 29 & Oct 7 - Business with Purpose

    1. Brand purpose is a growing area. But can advertising be a convincing source for social change? From climate change to social justice warriors, which organizations are authentic actors of what they preach in diversity and inclusion, carbon footprint reduction, human rights and other social issues? We explore the role of purpose in brands and explain how marketers can navigate this important area.
  • Oct 2 - Future Finders

    1. What can today’s practices tell us about tomorrow’s trends? Can we predict consumer behavior with predictive modeling, AI, Machine Learning, or is there something else on the horizon?
  • Oct 8 - Company Culture presented by TriNet

    1. Employees no longer expect their companies simply to present their image externally but also work on their internal culture too. Company culture has to match the expectations not only of consumers but also employees. How can your company be a leader for its people as well as its customers? We look at how to do business today.

Purpose Channel Episodes

The industry's greatest minds offer learning & insights
from their own personal playbooks

 
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8:30 AM EDT

National Geographic: Delivering purpose driven storytelling

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9:00 AM EDT

How brand identity, clear purpose and inspired culture play a key role in business success

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9:30 AM EDT

Corporate Meltdown: How Burger King lit a fire under the plastic debate

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10:00 AM EDT

Can Social Media Be A Force For Good?

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10:30 AM EDT

When Brand Safety Met The UN Human Rights Council - The Economics of Hate

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11:00 AM EDT

Disrupting Bias at Scale

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11:30 AM EDT

Marketing with Purpose

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9:00 AM EDT

Advertising in 2030

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9:30 AM EDT

Dig the New Breed- in conversation with The Week Junior

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10:30 AM EDT

Future Fit: Shattering taboos in the workplace – it’s time to talk menopause

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11:00 AM EDT

Into the Unknown: The Frontier CMO

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12:30 PM EDT

Creativity in a Time of Crisis

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1:30 PM EDT

Bringing Social Responsibility, Accountability, and Action to Media

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2:00 PM EDT

Big Spenders & Trendsetters: Spotlighting the Overlooked Population - Black Moms

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2:30 PM EDT

The Future of Neighborhoods is Now

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3:00 PM EDT

Marketing On Purpose

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3:30 PM EDT

How Purpose Driven Brands Can Still Effect Change in These Difficult Times

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4:00 PM EDT

The Story of Impossible Foods

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9:30 AM EDT

The Future of Work is Here—and is Mobility

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10:00 AM EDT

2020: The wake-up call to purpose in advertising

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10:30 AM EDT

How Purpose-Infused Company Cultures Drive B2B Business Growth in a Transparent World

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11:00 AM EDT

Changing the Narrative Around Racial Injustice

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Investing in Diversity

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12:00 PM EDT

Navigating the Pandemic and Civil Rights: Taking an inside look