Entertainment

Preparing for the future of entertainment

While traditional live entertainment has gone quiet, streaming services and digital entertainment has found a comfortable home on the sofa. What does the future of entertainment look like? Our objective for AW2020 is to uncover how brands can leverage the evolution of TV, the revolution of podcasting audio, or the phenomenon of eSports, and prepare for what’s next.

REBUILDING AT A GLANCE

  • 5

    days

  • 4

    tracks

  • Oct 1 - TV and Entertainment presented by Vevo

    1. Entertainment is one of the most engaging ways that brands can relate to consumers. From creating incredible social content to how the streaming landscape is changing and viewing habits, we discuss how brands can create content or place advertising in a way that entertains and informs. We ask leading marketers and operators in this space to lay out everything you need to know now.
  • Oct 5 - Streaming presented by Hulu

    1. Streaming has boomed in 2020. A recent report on streaming showed that it has become truly mainstream, with over-the-top TV reaching nearly 70m homes in the US, an increase of 5.2m year on year. But how can brands be more innovative with their advertising? We examine what's new and what's going to hit screens next in this fast developing market.
  • Oct 6 - Media & Entertainment presented by Vevo

    1. With entertainers and celebrities crowned as the new monarchs of media, fans are connected like never before to celebrities, athletes and influencers alike. The Media and Entertainment Track will dive deep into where that fascination stems from, and how marketers can win big in the media, sport and entertainment worlds.
  • Oct 7 - Sports & Esports

    1. With traditional sports being paused for so much of 2020, we look at the future of sports and how esports is building audiences around the globe. We also examine how gaming and sports can go even further than ever before as the amount of time consumers spend online grows. Join us for innovative case studies about what's coming in this fast-developing space.

Entertainment Channel Episodes

The industry's greatest minds offer learning & insights
from their own personal playbooks

 
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5:30 AM EDT

Play Attention: How Snapchat’s Community Engages on a Curated Content Platform

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6:00 AM EDT

CTV in 2020: Maximizing the Advertiser Opportunity

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6:30 AM EDT

The Return to Cinema: #BestSeatInMedia

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7:00 AM EDT

The Changing Face of Gamers

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7:30 AM EDT

Brits Have Moved To Streaming First, Has Your Marketing Strategy?

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8:00 AM EDT

What is TV’s future in a video world?

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8:30 AM EDT

Vevo: Maximizing the Opportunity in Connected TV

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1:30 PM EDT

Generation Stream: Understanding Moods & Attention in Streaming TV

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2:00 PM EDT

The Keys to Going Big on Tentpoles when the Lights Go Out

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2:30 PM EDT

TiVo and Being Content Agnostic in the Streaming Wars

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3:00 PM EDT

Connecting Continents Around CTV: A Candid Conversation with Samsung Ads

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3:30 PM EDT

Stream Big: Rethinking Ad Innovation in OTT

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4:00 PM EDT

True Cross-Platform Campaign Attribution

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9:30 AM EDT

Leading A Modern Media Company

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10:00 AM EDT

"I Want My CTV”: How To Win The Fall Season With Vevo

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10:30 AM EDT

NextGen Advertising: Delivering Brands Smart and Multi-Dimensional Ad Solutions

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11:00 AM EDT

Snap: The Future of Mobile Entertainment is Here

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11:30 AM EDT

Maximizing the CTV Moment

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12:00 PM EDT

Twitter Watch Parties - Creating Connections from the Couch

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12:30 PM EDT

The Changing Face of Gamers

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11:00 AM EDT

Esports & Gaming 101: A How-To Guide for Brands Ready to Play

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11:30 AM EDT

Partnership Marketing in the Age of Esports

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12:00 PM EDT

Esports - For Love of the Game

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12:30 PM EDT

Gaming and the Personal Brand

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1:30 PM EDT

Olympic Champions in Conversation

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2:30 PM EDT

The Future of In-Game Advertising. Hint: It's Bigger Than eSports

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3:00 PM EDT

Front Row Seat: How Professional Sports Marketing Has Transformed

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3:30 PM EDT

The Roar of the Crowd - Connecting to Sports on Twitter

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4:00 PM EDT

FOX Sports Content Studio: Bringing Innovative Ideas to Life for Brands