Creativity


Rewriting the script to value creative people, ideas and content

Over the past several months we’ve seen just how critical creativity is: the ability to think differently and reinvent when it’s needed most. We’ve also seen the broken systems of how we value creativity - and the success that comes from truly creative content. Our objective for AW2020 is to rewrite the script: to celebrate and properly value the craft that makes our business the vibrant, agenda-setting industry it is... One that that moves society, challenges audiences, evokes and provokes.

REBUILDING AT A GLANCE

  • 5

    days

  • 5

    tracks

  • 1

    Creative Showcase

  • Sept 29 - Craft & Creativity

    1. You’ve heard the phrase, “creativity has no limits”, and our industry has demonstrated this tenfold over the past several months. While rules of craft have changed and been restrictive, creatives have found a way. Learn how.
  • Oct 5 - Culture presented by Conde Nast

  • Oct 6 - Storytelling

    1. From the newsroom to the advert to the podcast studio, the art of storytelling is a critical skill. Get inspired by some of the most creative storytellers of our time in the Creative Storytellers Track.
  • Oct 7 - Audio & Podcasting

    1. Exploring the audio revolution – from podcasting to voice, voice overs to audible books, we go beyond ASMR and explore the next wave of audio marketing and advertising trends brands are embracing.
  • Oct 8 - The Future of Content presented by ViacomCBS

Creativity Channel Episodes

The industry's greatest minds offer learning & insights
from their own personal playbooks

 
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5:00 AM EDT

Pornrupted: What brands can learn from the adult industry

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5:30 AM EDT

A new reality for customer experience: developing a creatively powered strategy

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6:00 AM EDT

The great reboot: 'Show us what amazing looks like'

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6:30 AM EDT

Turning up creativity with podcasts: Q&A with Dan Snow

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7:30 AM EDT

Connected Through The Camera

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8:00 AM EDT

The great reboot: Meet the leaders reshaping Adland

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9:30 AM EDT

Condé Nast: Share of Culture

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10:00 AM EDT

Dark Social: The Rise of Brand Communities

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10:30 AM EDT

Cameo: The future of celebrity/fan engagement

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11:00 AM EDT

Diversity and Representation in Media & Culture

11:30 AM EDT

VaynerMedia Episode

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12:00 PM EDT

Resilience through Creativity on Instagram

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12:30 PM EDT

Culture as the New Commerce Engine

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1:30 PM EDT

Inspiring and Uplifting The Next Generation of Artists with JaQuel Knight

3:00 PM EDT

Culture 3.0

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4:00 PM EDT

What Makes People Tik? Why Brands Need to Start Being Real

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5:30 PM EDT

Cocktails & Conversation with Colman Domingo, Kim Kelleher and Sue Jones

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9:30 AM EDT

Audio is the New Social

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10:30 AM EDT

Unlocking Your Creative Community

11:00 AM EDT

Welcome to the Shit Show: How brands can leverage common ground to navigate Q4

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11:30 AM EDT

​RENAISSANCE NOW

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12:00 PM EDT

COVID + the CREATOR ECONOMY

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12:30 PM EDT

Unlocking innovation: How to power your brand with immersive experiences

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1:30 PM EDT

BlackRock/Turner Duckworth: Timeless: Long-Term Thinking for a Short-Term World

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2:00 PM EDT

How To Use Social To Build Your Brand During a Pandemic

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2:30 PM EDT

The great reboot: the magic of the middle funnel

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3:00 PM EDT

Night School: Embracing Your Entrepreneurial Journey

9:30 AM EDT

Acast

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10:00 AM EDT

A conversation that matters; the next chapter of audio

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10:30 AM EDT

Podcasting is Working for Brands -- Here’s Where it’s Going Next

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11:00 AM EDT

The Times's Powerhouse Podcast Producers

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11:30 AM EDT

NPR’s Diverse Voices in Podcasting

12:00 PM EDT

Funny Business

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9:30 AM EDT

The Culture of Relationships

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10:30 AM EDT

The Future of Real Life Entertainment: Non-Fiction Television From Home

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11:00 AM EDT

Spotless: Breaking the Boundaries of Television

12:00 PM EDT

Building Magnolia Network

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12:30 PM EDT

Participation Required: How Interactivity is Reshaping the Content Landscape