Acceleration


Accelerating business growth through insights and technology

As the days blend into weeks blend into months, time is passing by while consumer trends are accelerating. Our objective for AW2020 is to focus in on how habits are shifting, to identify the innovative technologies making an impact on growth, and to share how marketers of all sizes can leverage this insight and technology to accelerate their businesses.

ACCELERATION AT A GLANCE

  • 8

    days

  • 7

    tracks

  • Sept 29 - Digital Disruptors

    1. Who’s breaking the moulds and setting new agendas in digital? What is next in political ads if social media cracks down? Is 5G really the future? Explore these topics and others with the brands that are leading digital direction.
  • Sept 30 & Oct 5 - Adtech presented by Verizon Media

    1. Wannamaker once said half the money he spends on advertising goes to waste, the trouble is he doesn’t know which half. AdTech is the antidote to a centuries’ old problem and being used indiscriminately to supercharge digital ad performance. Come and see how.
  • Oct 1 - Science of Advertising

    1. What is Neuromarketing and how are buyers really influenced? Brands will take you on a journey through the science behind viral content, programmatic TV science and what is really going on in the mind of a consumer and how we as marketers can tap into it.
  • Oct 2 - Future of MarTech

    1. How are tech and personalisation helping brands achieve their marketing objectives? Is personalisation worth the hype? So, you have all this data but have no one to interpret it. In a world where data informs, enables and fuels billions of dollars of digital advertising, what does advertising look like in a post-GDPR world? How are brands leveraging their own first-party data in new and innovative ways? These challenges and others face all marketers. Join us as we explore who’s breaking the molds and setting new agendas in digital, adtech, martech, AI and Machine Learning.
  • Oct 6 - Moving TV Forward presented by Ampersand

    1. Cord-cutting and time shifted TV viewing left advertisers scratching their heads over fragmenting audiences across multiple platforms. Find out where it’s going next in a range of discussions ranging from TV to connected devices.
  • Oct 7 - People Based Marketing presented by Walmart Media Group

    1. One-off campaigns revisited twice a year for print and TV no longer cut it. Consumers now interact with brands across a dizzying number of channels, touch-points and devices. Each person expects personalisation. No ifs, no buts. Relevancy and effectiveness for each individual identity is the new standard.
  • Oct 8 - Future of Marketing

      Everybody wants to know the future of marketing. Whether it is examining the future of the internet, new and developing areas such as addressable TV and what consumers want from brands right now, we ask brands and agencies leading in this space for their predictions about what marketers need to know about what's coming up.

Acceleration Channel Episodes

The industry's greatest minds offer learning & insights
from their own personal playbooks

 
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5:00 AM EDT

5G: Connecting virtual and live experiences

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5:30 AM EDT

Rebuilding Digital Marketing for the Future

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6:00 AM EDT

Discovering New Consumers in a Private Web

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6:30 AM EDT

Brand suitability and the case against keyword blocklisting

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7:30 AM EDT

Co-Viewing: Is it Really Happening? UK Edition

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8:00 AM EDT

Jellyfish & Walden University: Disrupting Online Education for Good

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8:30 AM EDT

Changing patterns, changing future

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9:00 AM EDT

Dynamic by Default

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9:30 AM EDT

Digital Out of home, still critical in today’s omnichannel strategies

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10:30 AM EDT

Driving Performance in the Age of Privacy

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11:00 AM EDT

Creative empathy 2020

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11:30 AM EDT

What’s next for OTT and CTV?

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5:00 AM EDT

The Big Data Reset

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5:30 AM EDT

Sparking Impactful Customer Engagement: What It Takes

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6:00 AM EDT

Discover the future of branded content: The success to Influencer Marketing

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7:30 AM EDT

Programmatic Advertising: what do brands really think

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5:00 AM EDT

Programmatic Supply Chain Transparency Study by ISBA / AOP / PwC: What happens next?

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5:30 AM EDT

Capturing the Connected TV opportunity: Why the growth of CTV cannot be ignored

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6:00 AM EDT

Reshaping the Advertising Landscape with Technology

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6:30 AM EDT

Solve, don’t sell – What Clients Really Want To Hear From Martech Providers

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7:00 AM EDT

The future of Identity: building an infrastructure that benefits brands, publishers and consumers

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7:30 AM EDT

Blazing a trail - the UK blueprint for global cross media measurement

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9:30 AM EDT

All signs point to impact: The future of DOOH

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10:00 AM EDT

Mastering Addressability in a CTV-first World

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10:30 AM EDT

Data Done Right: The Customer Data Platform of the Future

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11:00 AM EDT

Why Does Prebid Matter? A Conversation with News Corp's Stephanie Layser

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11:30 AM EDT

Your audience is here: The massive untapped opportunity of in-app

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12:00 PM EDT

How has the US CTV landscape evolved in the shadow of COVID-19?

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12:30 PM EDT

DOOH Programmatic in Action

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1:30 PM EDT

Protect Your Assets: Post-Cookie Identity Solutions

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2:00 PM EDT

Maintaining Addressability in a Cookieless World

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2:30 PM EDT

Fireside chat: The Modern Full-Service Agency

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3:00 PM EDT

How the Death of the Cookie Can Bring Us Together for a Brighter Future

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3:30 PM EDT

The New Class: Shaping the future with AI

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4:00 PM EDT

Getting Back to the Work that Really Matters with AI

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4:30 PM EDT

Ampersand Pub Quiz

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1:30 PM EDT

Multiscreen consumption required multiscreen delivery

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2:00 PM EDT

The Evolving Theatrical Window And What It Means for Marketers

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2:30 PM EDT

Moving the Industry Forward: New York Takes the Lead

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3:00 PM EDT

CTV: The Quality Imperative - Creating a Definitive Standard Across Channels

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3:30 PM EDT

Co-Viewing: Is it Really Happening? US & Canada Edition

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4:00 PM EDT

TV’s Greatest Power Play is Cross-Platform Measurement

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4:30 PM EDT

Audience buying is a strategy, Addressable is a tactic

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9:30 AM EDT

Customer Experience Transformation in the Age of Change

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10:00 AM EDT

The Post-Pandemic Pivot: Solving for the Challenges of Tomorrow, Today

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10:30 AM EDT

How Merkle is Approaching Identity and Future Proofing Their Approach to Digital

11:00 AM EDT

Performance Marketing Goes Primetime

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11:30 AM EDT

Is Your Advertising So Relevant that You’re Missing Out on Sales?

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12:00 PM EDT

Unlocking Data for Better Outcomes in Health & Wellness

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12:30 PM EDT

Building customer-centric omni advertising

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1:30 PM EDT

Blurred Lines: Evolving Measurement to Cross-Everything

2:00 PM EDT

Demand More Via Next-Gen Multi-Platform Measurement

2:30 PM EDT

Adjust + Reddit: Adopting a Mobile-First Approach to Boost Brand Loyalty

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3:00 PM EDT

NIGHT SCHOOL: Your Customers Are Streaming and your ads can be too

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10:30 AM EDT

Quantcast Episode

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11:00 AM EDT

The Move Toward User Privacy & The Growing Responsibility of Consumer Education

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11:30 AM EDT

Innovations in Supply Path Optimization (SPO)

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12:00 PM EDT

The Future of Addressable: All Screens and Streams

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12:30 PM EDT

Industry Town Hall: Collaboration & Online Identity

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1:30 PM EDT

The Future of Digital Marketing: It's Not What You Think

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2:00 PM EDT

Mastercard Episode

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2:30 PM EDT

Meet The Snapchat Generation

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3:00 PM EDT

Video in Public and Private Spaces: How Marketers Reach Audiences at Scale, Beyond "Traditional" Video Channels.

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4:00 PM EDT

Contextual Video in 2020: New World, New Challenges, New Opportunities