Frequently Asked Questions

Want to learn more about AW2020? This format is new for everyone, including us! We're happy to help. Please see frequently asked questions answered below. If your question is not addressed here, get in touch!


What is AW2020?

Advertising Week 2020 is a new digital-first experience with a laser focus on getting back to business, purpose-driven connections, and global scale mixed with local reach. This inspirational global gathering will feature the trademark thought leadership excellence of Advertising Week, networking and business generation, education, inspiration, and entertainment – all in a digital environment.

Who is this event for?

AW2020 is intended for a global audience of marketers - across brands, agencies, tech companies, media companies, SMBs, and entrepreneurs. The content and opportunities are available and accessible for all levels, from students to the executive level.

How will it be different from live events?

Naturally, this will be a unique experience! But here is what you can expect:

  • An outcome oriented agenda featuring the highest caliber speakers providing the inspiration and tools you need to reinvent your business and career
  • Premium quality production of all content, making the educational experience engaging at every opportunity
  • A content viewing experience that enables you to watch at your pace on your schedule (no queues, or rushing between stages required!)
  • Immersive and interactive experiences for learning and connecting

    How do I access AW2020?

    You can stream AW2020 content by visiting and purchasing a pass here. You can participate in the event from your laptop, desktop, mobile device or tablet (on up to two devices).

    What are the pass options and costs?

    There is only one pass option for AW2020 and it includes all benefits: access to all content and streaming on up to two devices, networking with delegates via Chat & Virtual Happy Hours, access to speakers through Chat, Live Q&A and Deep Dives, post-event trends report, and professional development certification. The pass costs $125 / £99 / € 110.

    What if I had a pass to attend another edition of AW (AWEurope 2020, AWNewYork 2020, AWAPAC 2020, AWAsia 2020, AWAfrica 2020)?

    All prior 2020 pass purchases will be redeemable for AW2020 as well as for the live, in person AW2021 events. The registration team will be in touch to secure your pass credentials.

    If you have any further questions, please contact us.

    I registered for a pass, how do I access AW2020 content?

    Once the event begins on September 29, you can head to the Login Page and log in with your email address and password you set up when you registered.

    Once logged in, you'll be able to access content on our on demand channels.


    What is the Theme?

    While there is not a singular theme, AW2020’s agenda is to bring the industry together to address the greatest challenges facing business and culture. We are focusing in on our 8 key pillars, with the following objectives:

  • Community: to bring all sectors of the industry together
  • Equality: to fight for equality in the industry and in the work that influence’s culture
  • Creativity: to re-write the script for valuing creative ideas and talent
  • Rebuilding: to lay the foundation and support businesses that are purpose built and fit for the future
  • Acceleration: to grow businesses through leveraging technology
  • Leadership: to cultivate a new generation of leaders
  • Purpose: to do good for society and the planet
  • Entertainment: to explore the future of content and consumption of entertainment
  • What will I Learn?

    Across the program, we will cover a wide scope of insights and inspiration through our programming tracks. More detail to be announced.

    When will the thought leadership schedule be live?

    The schedule is set to launch in August. Stay tuned!

    Who are the Speakers?

    Confirmed speakers can be viewed here. More speakers will be added daily. Sign up here to stay in the know on our latest updates!

    Will the content be available on demand?

    Yes, following the live stream, episodes will be available for viewing on demand. Attendees will be able to view the content until October 30th.


    How will I be able to network with AW Speakers?

    Attendees can connect with speakers through the following formats and tools:

  • Message Chat: Send a message to AW speakers directly!
  • Live Q&A: Engage with speakers at the end of their presentation for live Q&A
  • Deep Dives: Directly following selected AW2020 episodes, speakers will join attendees via video for intimate Q&A, offering unparalleled access
  • AW Marketplace: An all new platform in partnership with Givsly giving AW attendees the chance to make donations to selected charities in exchange for meetings with AW speakers and senior industry leaders.
  • How will I be able to network with other attendees?

    Though you won’t bump into your industry pals in the hallway or stairwell, take advantage of both structured and informal opportunities to catch up with friends old and new.

  • Message Chat: Send a message to other attendees!
  • Video Chat: Having a good conversation over chat? Bring the conversation to a video conference to make a stronger connection.
  • Message Threads: Organized by interest, chat with like-minded AW attendees about the content throughout the duration of the event.
  • Happy Hour: Meet new peers in the industry with speed networking that leverages AI to match attendees based on job roles and interests. #BYOB
  • Pub Quiz & Trivia Night: Enjoy structured networking and get your competitive colleagues to join you for some trivia.

    What is the CPD Certificate?

    The AW2020 Certificate is accredited by The CPD Certification Service, offering points per hour of education. Continuing Professional Development (CPD) combines different learning methodologies, such as conferences, e-learning programs, and workshops to help employers develop the skills and knowledge of key staff within their organizations to maintain a sustainable competitive advantage.

    How do I Receive a CPD Certificate?

    All Delegates who watch a minimum of six hours will receive the AW2020 Certificate via email. If you do not receive your certificate within 10 days of completion, please contact

    Can I Receive CPD Credit for Every Hour I Watch?

    Yes, all hours watched will be accredited with CPD points.

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